How to Make a Better Product Page

88% of online shoppers say they wouldn’t return to a website after a bad user experience

Let that sink in. In eCommerce, your product page isn’t just where the sale happens. It’s where trust is built, objections are overcome, and customer loyalty begins (or ends).

A high-performing product page should do more than look pretty or list specs. It needs to sell. It should answer questions before they’re asked, create urgency without pressure, and guide the customer seamlessly toward “add to cart.”

At WellFound Marketing, we’ve helped brands like Crescent Canna revamp their product pages with real results. By adding SEO-optimized FAQs, strategic “Pairs Well With” sections to boost cross-sells, and supporting content to build authority around key products, Crescent Canna’s product pages now work harder — and smarter — to convert.

Here are seven ways to make your product pages stronger.

Elevate the Description With SEO + Storytelling

SEO still matters, but keyword stuffing and some other familiar strategies belong in the past. To get the results you want, tell a short story that connects the product to a solution. Use bullet points for features, but tie each one to a benefit.

“Infused with organic MCT oil (for better absorption)” beats just “Infused with MCT oil.”

Anticipate Objections With FAQs

Don’t wait for customers to reach out with questions about your products or services. Proactively address them right on the page. A majority of consumers abandon online purchases if they can’t find an answer to a quick question.

For Crescent Canna’s website, we built an FAQ section under each product, covering:

• Legal status of CBD
• Recommended usage
• Shipping and returns

This reduced bounce rate and extended the time users spent on the page.

Curate Product Call-Outs to Encourage Cross-Sells

Cross-selling isn’t new, but most brands miss the mark by auto-generating suggestions. A curated “Pairs Well With” section that shows why products complement each other builds trust and adds value.

Crescent Canna now links related items like tinctures and gummies to increase their average order value.

Improve Your On-Site Search Experience

An overlooked but powerful sales driver? The search bar.

When shoppers feel they’ve had a successful search, 92% end up buying the item they were looking for — and 78% buy at least one more thing.

But the reverse is also true: After an unsuccessful search, 53% of shoppers abandon their carts entirely. Make sure your on-site search helps users find what they’re looking for — quickly.

Add Supporting Content

Content that educates can surround and support your product page.

Crescent Canna’s product pages now link to blog posts on topics like:

• How to Choose the Right CBD Strength
• Is CBD Legal in My State?

This builds credibility and improves organic search performance.

Build Trust With Reviews and Transparency

Put reviews, shipping policies, and guarantees near your CTA. The fewer clicks to see this info, the better.

Consider trust badges, third-party certifications, or real customer photos.

Speed + Mobile Optimization Are Not Negotiable

If your product page takes more than 3 seconds to load or doesn’t display well on mobile, you’re losing sales. Compress images, lazy-load elements, and make sure buttons and forms work on all devices.

Measure and Test Everything

Don’t guess. Test.

Use A/B testing to compare versions of your product page. Look at:

• Conversion rate
• Time on page
• Scroll depth
• Cart abandonment

Even small changes to a headline or CTA button can yield big results.

Ready to turn your product pages into sales powerhouses? Let’s talk about how WellFound Marketing can help you boost conversions with strategic design, SEO storytelling, and trust-building content. Contact our team today.